What is IDFA - Definition & Updates

According to an analysis of nearly 1 billion iOS non-organic app installs in Q1 2023, 27% have an IDFA — that is, they were attributed by ID

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idfa To find the IDFA on your iOS device, a third-party tool is required, such as My Device IDFA by AppsFlyer and Adjust Insights by Adjust These are available on

idfa Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as