What is IDFA and Why Apple Killed it: Everything Marketers Need to

IDFA International Documentary Film Festival Amsterdam idfa IDFA is an Apple iOS feature that identifies a user's mobile device You can use Privacy & messaging to show your users an IDFA idfa To find the IDFA on your iOS device, a third-party tool is required, such as My Device IDFA by AppsFlyer and Adjust Insights by Adjust These are available on

idfa Surviving and Thriving in a Post-IDFA World A Resource Center for Advertisers and Publishers